{"id":5782,"date":"2019-10-31T12:43:07","date_gmt":"2019-10-31T12:43:07","guid":{"rendered":"https:\/\/hightechsoftwarecluster.nl\/?p=5782"},"modified":"2021-10-05T15:18:10","modified_gmt":"2021-10-05T13:18:10","slug":"digitaliseren-kan-alleen-onder-leiding-van-managers-die-de-waarde-van-software-echt-begrijpen","status":"publish","type":"post","link":"https:\/\/hightechsoftwarecluster.nl\/digitalisering\/digitaliseren-kan-alleen-onder-leiding-van-managers-die-de-waarde-van-software-echt-begrijpen\/","title":{"rendered":"Digitaliseren kan alleen onder leiding van managers die de waarde van software echt begrijpen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5782\" class=\"elementor elementor-5782\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-911acdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"911acdb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6305177f\" data-id=\"6305177f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1744648f elementor-widget elementor-widget-breadcrumbs\" data-id=\"1744648f\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/hightechsoftwarecluster.nl\/\">Home<\/a><\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c3b0be elementor-author-box--name-yes elementor-widget elementor-widget-author-box\" data-id=\"38c3b0be\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hightechsoftwarecluster.nl\/author\/robert\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLakana Consulting\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211df30a elementor-widget elementor-widget-heading\" data-id=\"211df30a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digitaliseren kan alleen onder leiding van managers die de waarde van software echt begrijpen<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-76e4bce2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e4bce2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76d4da4c\" data-id=\"76d4da4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e375e84 intro elementor-widget elementor-widget-text-editor\" data-id=\"7e375e84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDigitalisering transformeert de B2C-markten al jaren en begint nu een merkbaar effect op de industrie te hebben. De digitalisering van de industrie, de \u2018vierde industri\u00eble revolutie\u2019, gaat over de impact van intelligente, gekoppelde systemen op producten en hoe ze worden gefabriceerd. De digitalisering van de B2C-markt is uitermate disruptief voor gevestigde spelers en er is geen reden om te denken dat dit voor industri\u00eble bedrijven anders zal zijn. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2bd6a699 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bd6a699\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b67f299\" data-id=\"2b67f299\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76e8a212 elementor-widget elementor-widget-image\" data-id=\"76e8a212\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/hightechsoftwarecluster.nl\/wp-content\/uploads\/2019\/10\/shutterstock_113244283-sml.jpeg\" class=\"attachment-full size-full wp-image-5788\" alt=\"leadership in digitalisation\" srcset=\"https:\/\/hightechsoftwarecluster.nl\/wp-content\/uploads\/2019\/10\/shutterstock_113244283-sml.jpeg 800w, https:\/\/hightechsoftwarecluster.nl\/wp-content\/uploads\/2019\/10\/shutterstock_113244283-sml-300x214.jpeg 300w, https:\/\/hightechsoftwarecluster.nl\/wp-content\/uploads\/2019\/10\/shutterstock_113244283-sml-768x547.jpeg 768w, https:\/\/hightechsoftwarecluster.nl\/wp-content\/uploads\/2019\/10\/shutterstock_113244283-sml-200x143.jpeg 200w, https:\/\/hightechsoftwarecluster.nl\/wp-content\/uploads\/2019\/10\/shutterstock_113244283-sml-400x285.jpeg 400w, https:\/\/hightechsoftwarecluster.nl\/wp-content\/uploads\/2019\/10\/shutterstock_113244283-sml-600x428.jpeg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6f78901d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f78901d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38f45cdf\" data-id=\"38f45cdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ca31413 elementor-widget elementor-widget-heading\" data-id=\"1ca31413\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Het bezit van de klanteninterface<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b9a9567 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9a9567\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-479da2c\" data-id=\"479da2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5689283f elementor-widget elementor-widget-text-editor\" data-id=\"5689283f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Digitalisering verandert de aard van de markten. Traditioneel werden markten veroverd door het terugdringen van kosten en het verhogen van het volume. Die strijd hebben veel Europese industrie\u00ebn inmiddels verloren van Chinese concurrenten. Bij digitalisering echter, gaat het niet zozeer om kostenverlaging, maar om de\u00a0<a href=\"https:\/\/guce.techcrunch.com\/copyConsent?sessionId=3_cc-session_d726fd9b-280d-4516-a822-cae181b2019b&amp;inline=false&amp;lang=en-GB\">digitale toegang tot de klant<\/a>. Degene die de interface tot de klant bezit, kan een hechte relatie opbouwen, zich snel aanpassen aan diens veranderende behoeften, en bedrijfsmodellen ontwerpen op basis van maximale waarde in plaats van op het verlagen van kosten.<\/p><p>De meest succesvolle digitale bedrijven, bijvoorbeeld Uber, Airbnb en Alibaba, zijn gestart met een software-centric strategie. Van gevestigde bedrijven die een succesvolle transformatie naar de digitale wereld hebben gemaakt, zijn veel minder voorbeelden. In 2018 meldde McKinsey in\u00a0<a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Business%20Functions\/Organization\/Our%20Insights\/Unlocking%20success%20in%20digital%20transformations\/Unlocking-success-in-digital-transformations.ashx\">een studie dat slechts 16 procent<\/a>\u00a0van de gevestigde bedrijven slaagde in een duurzame digitale transformatie. Ook concludeerden de onderzoekers dat \u2018digital-savvy\u2019 leiders een belangrijke succesfactor zijn voor de bedrijven die wel slaagden.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd45d9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd45d9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a287915\" data-id=\"a287915\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d99019d elementor-widget elementor-widget-heading\" data-id=\"d99019d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Software wordt de motor van innovatie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-05eb6ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05eb6ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66f7dc2\" data-id=\"66f7dc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e9409 elementor-widget elementor-widget-text-editor\" data-id=\"50e9409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De afgelopen dertig jaar is innovatie in de hightech industrie grotendeels gedreven door innovatie van fysieke technologie\u00ebn. De ingenieurs daarachter bezetten vandaag de dag de senior managementposities in de industrie. Ze begrijpen vaak veel minder van software. Voor hen is software gewoon een van de noodzakelijke disciplines, de \u2018lijm\u2019 die zorgt dat de hardware werkt. Dit standpunt is echter onverenigbaar met een succesvolle digitaliseringsstrategie.<\/p><p>Digitalisering is het benutten van nieuwe softwaretechnologie. Software maakt een product of proces intelligent en stelt het in staat om te communiceren. Alles wat \u2018smart\u2019 of \u2018autonomous\u2019 wordt genoemd, is dat dankzij software. In smart industry draait het om het integreren van machines en het aan elkaar koppelen van productiesystemen, voorzien van machine learning en kunstmatige intelligentie, in alle opzichten flexibel en in staat tot het leveren van een hogere doorvoer tegen lagere kosten. In deze context wordt hardware steeds meer een commoditity.<\/p><p>Inzicht in het vermogen van software om toegevoegde waarde te genereren, is van cruciaal belang voor een succesvolle digitalisering. Om Michel van Genuchten te citeren: \u2018Alleen wanneer de ceo van een bedrijf weet hoeveel inkomsten zijn organisatie genereert met software, heeft dat bedrijf de digitalisering echt omarmd.\u2019<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-39972d9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39972d9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ed3306\" data-id=\"67ed3306\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11078d0 elementor-author-box--layout-image-above elementor-author-box--align-center elementor-widget elementor-widget-global elementor-global-17601 elementor-widget-author-box\" data-id=\"11078d0\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/l\/leden\/lakana\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/hightechsoftwarecluster.nl\/wp-content\/uploads\/2021\/07\/htsc-digibeestje-lakana-consulting-300x300.png\" alt=\"Lakana\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/l\/leden\/lakana\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLakana\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Lakana Consulting helpt industri\u00eble bedrijven bij het ontwikkelen en uitvoeren van een slimme digitaliseringsstrategie, waarbij software wordt gebruikt om innovatie in hun bedrijf te stimuleren.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"http:\/\/l\/leden\/lakana\/\">\n\t\t\t\t\t\tBekijk Bedrijf\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4480e9e3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4480e9e3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2760cc1e\" data-id=\"2760cc1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dce7775 elementor-widget elementor-widget-global elementor-global-12987 elementor-widget-spacer\" data-id=\"1dce7775\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ed4a7c elementor-widget elementor-widget-global elementor-global-11519 elementor-widget-heading\" data-id=\"22ed4a7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Schrijf je in voor onze nieuwsbrief en ontvang updates.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430ea36c elementor-widget elementor-widget-global elementor-global-11516 elementor-widget-shortcode\" data-id=\"430ea36c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='formContainer1902065116' class='sfForm rednaoFormContainer SfFormElementContainer bootstrap-wrapper'><\/div><script>\n            var ajaxurl = 'https:\/\/hightechsoftwarecluster.nl\/wp-admin\/admin-ajax.php';\n            var smartFormsCurrentTime=new Date('Sun Apr 14 2024 08:21:53 +0000');\n            \tvar 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